How Technocrats Triumphed at Apple

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After two years of development, thousands of engineering hours and countless days agonizing over the suppleness of leather and strength of gold for Apple’s bold new product, the company’s design chief, Jony Ive, was thrust into a high-stakes debate over the most primitive concern: a tent. It was 2014, and Apple’s future, more than ever, seemed to hinge on Mr. Ive. His love of pure, simple l...

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