Fitbit 'by Google' branding starts to take over ahead of upcoming Pixel Watch integration

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Fitbit today unveiled its new lineup of smartwatches and a new fitness tracker, and it’s clear that the brand’s new owner has heavier influence this time around. Ahead of the Pixel Watch bringing Fitbit to Google’s hardware lineup, “Fitbit by Google” seems to be the new branding for the company. If you head over to Fitbit.com today, you’ll notice “by Google” added to the site’s ...

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