YouTube in challenge to TikTok to give Shorts creators 45% of ad sales


Register now for FREE unlimited access to LOS ANGELES, Sept 20 (Reuters) - YouTube unveiled a new way for creators to make money on short-form video, as it faces intensifying competition from TikTok. The Google-owned (GOOGL.O) streaming service announced Tuesday that it would introduce advertising on its video feature Shorts and give video creators 45% of the revenue. That compares w...

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